Just a quick qualitative poll to understand the startup marketing landscape
What does the marketing function entail at your company? Which other functions does it work with and how do you measure success?
I use my own popular instagram account and i believe that social media marketing is the best way to make your product recognizable and well known among people. Me and a friends of mine cook and deliver hand - made cakes for special occasion, with prints other personalisation options. So we decided to focus on instgaram - it’s all about photos and visualization is the key in this business and it also popular among the girls. I’ve tried several services and ended up using one in particular (others got shut over time)
Anyway, you should also try LinkID and facebook special services. They are not so expensive and could improve your income.
Good luck to you!